Get named when buyers ask AI
Plain answers on AI visibility, content people trust, turning visits into calls, and ranking on Google and Bing. Written by Chris Moran.
How Do You Make Content Not Sound Like AI?
AI-drafted pages all share the same habits. Here's how I rewrite them by hand in one real voice, and how I score them before they go live.
AI visibilityHow Do You Rank in Google AI Overviews? What the 2026 Data Says
Google says there's no trick to getting into AI Overviews. Here's what the 2026 data says actually gets a page quoted, and what doesn't.
SEO organic rankingTopic clusters and pillar pages: how do they work now that AI searches for you?
How to build topic clusters and pillar pages that Google can follow and AI tools can pull from, without making the page-farm mistakes Google calls spam.
ConversionHow do I improve my website’s conversion rate?
Plenty of visits, not enough calls. Here's where to start, what to change on the page, and how to tell whether it worked.
Human valueDoes Google penalize AI content?
Google doesn't penalize content for being written with AI. It acts on pages mass-produced without adding value. Here's where that line sits, in Google's own words.
AI visibilityHow do I get my business cited by ChatGPT?
ChatGPT only cites pages its own searches turn up. Here's how it searches, what it quotes, and the order I'd fix things in.
SEO organic rankingIs SEO dead because of AI?
SEO isn't dead, but AI summaries changed what a ranking is worth. Here's the evidence on lost clicks and what still works on Google and Bing.
ConversionConversion rate optimization: why does my site get visits but not enough calls?
Your site gets visits but the phone stays quiet. Here's what conversion rate optimization means for a service firm, and what changes when buyers arrive from AI answers.
Human valueWhat is helpful content, and how does Google decide if mine counts?
What Google means by helpful content, how it judges it now that the update is part of its core ranking systems, and what that means for the pages…
AI visibilityWhat is AI visibility, and how do you get your business named in AI answers?
What AI visibility means, how ChatGPT, Perplexity, Gemini and Google's AI pick which businesses to name, and how to measure where you stand.