The Hailder House blog

SEO organic ranking

Ranking on Google and Bing: structure, internal links, indexing and the technical basics.

Is SEO dead because of AI?

SEO isn't dead, but AI summaries changed what a ranking is worth. Here's the evidence on lost clicks and what still works on Google and Bing.

SEO organic ranking

Topic clusters and pillar pages: how do they work now that AI searches for you?

How to build topic clusters and pillar pages that Google can follow and AI tools can pull from, without making the page-farm mistakes Google calls spam.