The guarantee

A 30% guarantee you can check yourself.

Six months after launch, your AI visibility and your Google organic traffic will both be at least 30% above where they started. If either one is short, I keep working at no charge. If either is still short at month twelve, I refund half your fee.

Get my free AI check See the packages

+30%AI visibility on the questions we agree on

+30%Google organic clicks, from your Search Console

Month 6when both numbers are checked

Half backif either is still short at month 12

Number one

How AI visibility is counted.

It comes down to a count: on how many of your buyers' questions do AI tools name or cite your company? We write the questions down before I touch a page, so nobody can move the goalposts later.

The questions

We agree on the buyer questions in writing: 50 on Foundation, 100 on Authority, 200 on Market Leader. They're the real questions your buyers type, like which firm to hire or which supplier handles orders your size.

The runs

Each question runs three times in each of five tools: ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. AI answers change from run to run, so one lucky answer doesn't count.

What counts as a win

A question is a win when your company is named or cited in at least 2 of the 3 runs, in at least one of the five tools.

The target

Your baseline win count plus 30%, rounded up. If you start at zero, the target is 10% of the questions.

A worked example

Say you're on Foundation, so we track 50 questions. At baseline you're named in 12 of them.

12 wins× 1.3= 15.6rounded up: 16

So at month six you need to be named or cited in at least 16 of the 50. And if you started at zero, the bar is 5 of the 50.

You get the raw runs and dated screenshots every month, so if you don't trust my count you can rerun any question yourself.

Number two

How organic traffic is counted.

Organic clicks from Google, straight from your own Search Console. Not my tools, not an estimate.

The six full months after launch are compared with the same six months a year earlier. That way a slow season or a busy one shows up on both sides and doesn't throw the number off. If your site is newer and doesn't have a year of history yet, we just agree on a baseline in writing before I start.

A worked example

Say your pages launch in mid-January. The six full months after launch are February through July.

Feb to Jul last year6,000 clicks× 1.3target: 7,800

If February through July after launch shows at least 7,800 organic clicks from Google in your Search Console, that number is met.

The remedy

What happens if I miss.

Both numbers get checked at month six. Missing either one triggers the same remedy, in this order.

Month 6 report

Both numbers measured against the baseline, with the raw runs and Search Console data attached.

Free work

If either number is short, I keep working at no charge until both are hit.

Month 12 report

The final report. If both numbers are met, we're done. If either is still short, you can claim the refund.

Half your fee back

Email me within 30 days after month twelve. If either number is short in the final report, I refund half your fee within 14 days.

The terms

What keeps it fair on both sides.

What I need from you

You review and approve every page, and you're the one responsible for what you publish and how you use it.
Search Console and GA4 access. If your site is newer and doesn't have 12 months of history yet, that's fine, we'll agree on the traffic baseline in writing before I start.
Page reviews back within 5 business days. Slower reviews move the launch date.
No domain change, platform move or mass page deletion during the six months without talking to me first.
Invoices paid on schedule. The guarantee runs from launch while every invoice is paid.

What you get from me

The baseline in writing before any page changes.
A report each month on both numbers, with the raw runs and dated screenshots. You can rerun any test yourself.
Your pages, your copy, your schema. You own all of it outright.
If you remove or rewrite delivered pages, we measure what actually went live and agree any adjustment in writing.
The same guarantee on every package, measured on that package's question set.

Questions

Questions about the guarantee.

Why two numbers instead of one?

Cause one number on its own can fool you. AI tools could start naming you while fewer people land on your site, or the other way around, and I'd rather be held to both so you know the rebuild is actually working.

Why compare against the same months a year earlier?

Most businesses have a busy season and a slow one, and if I compared summer to winter I could make the numbers look a lot better or a lot worse than they really are. So we line up the same months on both sides and the season washes out.

Does the guarantee cover leads or revenue?

No. I put my name on the two things my work actually moves, which is AI citations and Google clicks. What a person does once they land on your site comes down to your offer, your price and how fast you call them back, and I'd be lying if I said I control that.

Is it the same guarantee on every package?

Yes, same 30% on all three. The bigger packages just get measured on more questions, 100 or 200 instead of 50.

What if I change or remove pages you delivered?

We measure what actually went live, and we agree any adjustment in writing. Your site is yours. I just need to know what's on it.

What if Google pushes a big update during the six months?

A Google update doesn't change the guarantee. If your numbers are short at month six, the same remedy applies.

How do I claim the refund?

Email me within 30 days after month twelve. If either number is short in the final report, I refund half your fee within 14 days.

Why 30% and not 300%?

Because 30% is a number I'm willing to put in a contract. Anyone promising you 10x in six months is guessing with your money. I can't tell you how far past 30% you'll go. I don't have client data on that yet.

Your free AI check

Find out if your company is in the answer today.

Book a 30-minute video call. Before we talk, I run your buyers' questions through ChatGPT, Claude, Perplexity, Gemini and Google, and show you the screenshots: who gets named, and whether you do.

Get my free AI check

I use a scheduling tool to book calls. Your answers are used only to prepare for the call, and I don't sell them. Please don't include client names, case details or anything confidential before we have an NDA.