Pricing

What AI search optimization costs, in plain numbers.

There's three flat fees, $20,000, $45,000 and $95,000, and none of them come with a retainer. What you pay comes down to how many pages I rebuild, how many of your buyers' questions I track, and whether I keep working after launch.

Get my free AI check How the guarantee works

$20,000Foundation, 100 pages

$45,000Authority, 200 pages

$95,000Market Leader, up to 300 pages

$0monthly retainer

Side by side

What each package includes.

Foundation fits one service line or one location. Authority fits most established firms with several services or locations. Market Leader is for firms in several markets or practice areas that want twelve months of ongoing work.

Foundation

$20,000

Launch in 30 days

100 pages rewritten, restructured or built new
50 buyer questions tracked across five AI tools
Written brand voice guide
Hand editing and AI-detection checks on every page
Topic clusters and an internal linking plan
Schema and technical cleanup
Search Console and Bing Webmaster Tools set up
Six monthly reports
The 30% guarantee

Book a call about Foundation

My recommendation for most established firms

Authority

$45,000

Launch in 45 days

Everything in Foundation, at 200 pages
100 buyer questions tracked
Off-site cleanup of the directories, review profiles and listings AI tools pull from
One original data page built from your own numbers
Refresh rounds at months 3 and 6
Six monthly reports and two strategy calls
The 30% guarantee

Book a call about Authority

Market Leader

$95,000

Launch in 60 days

Everything in Authority, at up to 300 pages
200 buyer questions, across up to three markets or practice areas
12 months of market exclusivity in your market and practice area
Twelve months of ongoing work: new pages, refreshes and off-site cleanup
Twelve monthly reports and a quarterly strategy session
The 30% guarantee

Book a call about Market Leader

Payment schedule

When you pay, in dollars.

Payments follow the work, so you're never far ahead of it. Pages go live only when you approve them and the launch payment is in.

Foundation

$10,000At signing. Locks your start date.

$5,000At launch, once you approve the pages.

$5,00030 days later, with your first monthly report.

Authority

$22,500At signing. Locks your start date.

$11,250At launch, once you approve the pages.

$11,25030 days later, with your first monthly report.

Market Leader

$15,000At signing. Locks your start date.

$10,000Each month for eight months.

Month 9Paid in full, while the ongoing work runs all twelve months.

How to compare it

Multiply your monthly agency bill by twelve.

That's the number to hold a flat fee against. A $3,000 retainer is $36,000 a year. A $5,000 retainer is $60,000 a year, and it starts again next year.

Run your own numbers

On every package

No retainer. One flat fee.
You own every page, every line of copy and all the schema.
Mutual NDA. Your name never appears in my marketing.
You approve every page. You're responsible for what you publish.
ACH or bank transfer preferred. Card accepted.
My name and the contracting company are on the agreement before you pay anything.

What drives the price

Pages. 100, 200 or up to 300 pages rewritten, restructured or built new.
Questions. 50, 100 or 200 buyer questions tracked across five AI tools every month.
Off-site work. Authority and Market Leader clean up the listings and profiles AI tools pull from.
Time. Market Leader keeps the work going for twelve months after launch.

Questions

Questions about pricing.

Is there a monthly retainer?

No. Each package is one flat fee. Market Leader is paid over nine months, but it's still one fixed price: $95,000.

How can I pay?

ACH or bank transfer is preferred. Cards are accepted. My name and the contracting company are on the agreement before you pay anything.

What do I get before the second payment?

In week 1 you get the written baseline and the page plan, before I touch a single page. Then you review every page on a private staging copy before launch.

Which package should I pick?

On the call I'll tell you which one I'd buy in your position, including when that's the smallest one. Foundation is a real option, not a decoy.

Your free AI check

Find out if your company is in the answer today.

Book a 30-minute video call. Before we talk, I run your buyers' questions through ChatGPT, Claude, Perplexity, Gemini and Google, and show you the screenshots: who gets named, and whether you do.

Get my free AI check

I use a scheduling tool to book calls. Your answers are used only to prepare for the call, and I don't sell them. Please don't include client names, case details or anything confidential before we have an NDA.